Last Updated: June 1, 2026
Welcome to Optonix ("we," "our," or "us"). We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website and use our contact forms. By using our website, you agree to the terms of this Privacy Policy.
We believe in data minimization. At this stage, we only collect personal information that you voluntarily provide to us through our website contact forms. This includes:
Identity Data: First name and last name.
Contact Data: Email address and phone number.
Business Data: Company name, job title, and country/timezone.
Communication Data: Any details, pain points, or project requirements you include in the open text field of our contact form.
We process your data based on lawful grounds, primarily to fulfill your requests or pursue our legitimate business interests. We use your information to:
Respond to your inquiries, schedule discovery calls, and provide quotes.
Analyze your business infrastructure needs to prepare for audits or project sprints.
Send you relevant updates, technical thought leadership, or marketing communications (which you can opt out of at any time).
Optonix is an AI-accelerated studio, and we use trusted, secure third-party cloud tools to streamline our operational engineering workflows. Your data is automatically transferred from our website into the following ecosystems:
Customer Relationship Management (CRM) System: For pipeline management, tracking discovery calls, and client communication.
Notion: For internal project scoping, workflow mapping, and centralized lead tracking.
Secure Cloud Infrastructure: All tools utilize enterprise-grade encryption and access controls to ensure your data is secure.
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
As an organization operating out of Cape Town, South Africa, we strictly adhere to the Protection of Personal Information Act (POPIA).
Purpose Specification: We only collect your data for specific, explicitly defined purposes relating to our engineering and CX solutions.
Your Rights under POPIA: You have the right to request access to the personal information we hold about you, request that we correct or update inaccurate data, or object to the processing of your data.
Information Officer: If you have questions regarding our POPIA compliance or wish to exercise your rights, you can contact our designated Information Officer at legal@optonix.co.za.
Because we partner with and support growth-stage SaaS and tech companies in the UK, Europe, and Australia, we ensure full compliance with the General Data Protection Regulation (GDPR) and the UK GDPR.
We process your data under the following legal frameworks:
Consent: When you explicitly submit your information through our contact form.
Pre-contractual Necessity: To take steps at your request prior to entering into an engineering sprint, CX squad contract, or retainer.
Legitimate Interests: To optimize our business operations and market our services effectively.
If you are a resident of the European Economic Area (EEA) or the UK, you hold the following rights:
Right of Access & Rectification: The right to see what data we hold and fix mistakes.
Right to Erasure ("Right to be Forgotten"): The right to request that we delete your personal data from our CRM, Notion, and back-end tools.
Right to Restrict or Object to Processing: The right to limit how we use your data.
Right to Data Portability: The right to request a digital copy of your data.
When you submit data from the UK or Europe, it is transferred to and processed in South Africa (where our core studio is based). South Africa maintains robust data protection matching European standards via POPIA, and we utilize standard contractual clauses (SCCs) to ensure your data remains protected to the highest degree.
We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. If you do not partner with Optonix following an inquiry, your information will be securely archived or deleted from our CRM and Notion systems after a reasonable period.
If you have any questions about this Privacy Policy, your rights, or how your data is handled within our tools, please reach out to us: